Array AI-powered personal styling from inspiration to outfit.

Array helps people turn fashion inspiration into outfits they can actually wear.

From discovering new looks and asking an AI stylist for recommendations to refining outfits, exploring products, and visualizing them through virtual try-on, Array brings fashion discovery and decision-making into one mobile experience.

AI Integration Product Strategy UI/UX Design iOS Engineering
PRODUCT AI Personal Stylist
Array AI fashion app personal styling interface
EXPERIENCE Ask · Refine · Visualize
OUR ROLE End-to-End Product Development
SERVICES Product Strategy · UI/UX Design · iOS Development · AI Integration · Backend Development · API Integrations
PLATFORM iOS
INDUSTRY Fashion · AI · E-commerce
01 THE CHALLENGE

Fashion inspiration is everywhere. Turning inspiration into an outfit is not.

People save fashion references across Pinterest, social media, screenshots, and other platforms. But inspiration alone rarely answers the practical decisions that come next.

01 What should I actually wear?
02 Which pieces work together?
03 Where can I find something similar?
04 Would this look work for me?
05 How can I adapt it to my own style?

The challenge was to create a product that could bridge that gap by taking a user's inspiration, preferences, context, and intent and turning them into useful, actionable styling decisions.

THE PRODUCT IDEA

Not another fashion catalog. Not a generic chatbot. Something closer to having a personal stylist in your pocket.

02 THE SOLUTION

Meet Array. An AI stylist built around discovery.

Array brings together AI-assisted styling, fashion inspiration, product discovery, and virtual try-on in a single mobile experience.

Users can start with an idea, an occasion, a visual reference, or a particular piece of clothing. Array then helps turn that starting point into outfit directions that can be explored, adjusted, visualized, and connected with products.

THE EXPERIENCE STARTS WITH ONE QUESTION What are you trying to wear?
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Array AI stylist and fashion discovery mobile interface
01 Ask

Tell Array what you're looking for.

02 Explore

Discover outfit ideas and styling directions.

03 Refine

Adjust the look around your preferences and context.

04 Visualize

Preview the direction and explore virtual try-on.

05 Shop

Connect the styling direction with relevant products.

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Array contextual AI personal stylist mobile interface
03 CONTEXTUAL AI STYLING

An AI stylist that understands what you need.

Styling depends on context. Instead of generating generic outfit suggestions, Array lets users shape a request around an occasion, aesthetic, season, colors, specific pieces, or things they want to avoid.

START WITH “I need a minimal smart-casual outfit for dinner.”
Make it more casual Make it warmer Keep the shoes Make it more minimal Make it suitable for summer

The interaction becomes a styling conversation. The AI remains visual and product-focused instead of turning the experience into a text-only chatbot.

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04 FROM INSPIRATION TO OUTFIT

Your saved inspiration becomes a starting point.

Fashion inspiration often begins with an image. A look saved from Pinterest or discovered elsewhere might capture exactly what someone wants, but recreating it can be difficult.

Array helps identify the styling direction behind that reference and lets users explore wearable variations based on the same idea.

Instead of searching endlessly for an exact match, users can explore similar silhouettes, colors, pieces, and styling combinations.

01 Inspiration
02 Style Direction
03 Outfit
04 Products
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Array fashion inspiration and outfit exploration interface
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Array AI fashion virtual try-on mobile experience
05 VISUALIZING THE LOOK

See the outfit before making the decision.

Virtual try-on moves the experience beyond abstract inspiration. Users can upload a photo and explore how an outfit direction could look on them.

BEFORE “I like this outfit.”
AFTER “I can actually see myself wearing this.”

That makes an outfit idea more tangible and adds another layer to the user's decision-making process.

Uploaded photos are used specifically for Array's virtual try-on experience, with privacy considerations built around how those images are handled.

06 DISCOVER WHAT TO WEAR

Built around decisions, not endless scrolling.

Traditional shopping often starts with a catalog. Array begins one step earlier: with the outcome the user is trying to achieve.

ARRAY STARTS HERE “What do I want to wear?”

Intent before inventory.

01
Start with intent

An occasion, idea, image, preference, or individual piece.

02
Build the direction

Turn that intent into complete outfit possibilities.

03
Refine the look

Adjust the direction around taste, context, and preferences.

04
Discover products

Introduce relevant shopping choices at the right point in the journey.

This creates a more natural bridge between inspiration and shopping without forcing the user to begin with a SKU, category, or conventional product search.

07 DESIGNED AROUND THE MOBILE FASHION JOURNEY

Complex technology. Simple interactions.

Array combines AI styling, visual discovery, product recommendations, image processing, shopping experiences, and virtual try-on inside a consumer-friendly mobile interface.

The challenge wasn't simply making those capabilities work. It was making them feel like one coherent experience.

01 See something
02 Get inspired
03 Ask for help
04 Explore
05 Visualize
06 Decide
01 Visual first

Fashion imagery remains central to the experience.

02 Conversational refinement

Users keep shaping an idea instead of restarting.

03 Progressive complexity

Advanced technology stays behind familiar interactions.

04 Mobile-native

The journey is designed around visual iOS interaction.

MOBILE PRODUCT ENGINEERING

Array shows how technically complex AI capabilities can be integrated into a mobile product without overwhelming the user experience.

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08 A PRODUCT BUILT FOR EXPLORATION

Style isn't one answer. It's a conversation.

Finding an outfit is rarely linear. A user might like one element, reject another, add a constraint, remove a piece, or change direction completely.

Array was designed around that behavior. The first AI-generated result becomes a starting point rather than a final answer.

The AI feels less like a search engine and more like a creative styling partner.
START

“I need something for dinner.”

REFINE

“Make it more minimal.”

ADJUST

“Keep the shoes but change the rest.”

EXPLORE

Try another styling direction.

DECIDE

Explore the final look and relevant products.

09 THE ENGINEERING CHALLENGE

Bringing AI, fashion discovery, and shopping into one product.

Building Array required more than connecting an AI model to a mobile interface. Styling, imagery, product discovery, user preferences, integrations, and virtual try-on needed to behave as one coordinated system.

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ARRAY Connected Product Experience
01 AI outfit generation
02 Conversational styling
03 Visual inspiration
04 Product discovery
05 Image experiences
06 Virtual try-on
01 AI Integration

Intelligence stays inside the user journey.

02 Backend Coordination

Product and AI actions remain synchronized.

03 API Integrations

External services connect without fragmenting UX.

04 Mobile Performance

Complexity stays hidden behind responsive interactions.

10 PRIVACY AT THE CORE

AI-powered fashion with user trust in mind.

Array handles personal information and user-uploaded images, making privacy an important part of the product experience.

Uploaded photos are used to support virtual try-on and are not used for facial recognition. The product also gives users controls around their data and was designed with relevant UK GDPR considerations in mind.

Photos used for virtual try-on
No facial-recognition use
User data controls
UK GDPR considerations
11 THE RESULT

From “I like this” to “I could wear this.”

We built Array as a complete consumer product bringing AI styling, fashion inspiration, product discovery, and virtual try-on into one mobile experience.

Fashion discovery becomes an interactive decision journey instead of passive browsing.

01 Discover inspiration
02 Ask for styling help
03 Generate ideas
04 Refine the look
05 Visualize it
06 Discover products
07 Make a decision
All within one experience.
12 BUILT END-TO-END BY PRODGRADE

From product concept to a complete AI-powered fashion experience.

Prodgrade worked across the product lifecycle, from product strategy and UI/UX to iOS engineering, AI integration, backend development, and APIs.

Array demonstrates what happens when product design, software engineering, and practical AI capabilities are brought together around a real user problem.

PROJECT SCOPE
01 Product Strategy
02 UI/UX Design
03 iOS Development
04 AI Integration
05 Backend Development
06 API Integrations
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